Partnership & Ecosystem Readiness Assessment

Use this quick assessment to see where your company stands with partnerships, ecosystems, and cloud platform programs. Answer each question by choosing the option that best fits your current situation.


1. Partnership Strategy

Which best describes your current partnership strategy?

A. We have a clear, documented partnership strategy aligned with business goals.

B. We have some partnership activities, but no formal strategy.

C. We partner ad hoc, with no clear plan.

D. We don't have any partnerships.

2. Partner Selection

How do you select potential partners?

A. We use a defined set of criteria and a formal process.

B. We have some guidelines, but it's mostly informal.

C. We choose partners based on gut feeling or convenience.

D. We haven't selected any partners yet.

3. Onboarding & Enablement

How do you onboard and enable new partners?

A. We have a structured onboarding and enablement program.

B. We provide some resources, but it's inconsistent.

C. We handle onboarding case by case, with no standard process.

D. We don't have an onboarding process.

4. Communication & Collaboration

How do you communicate and collaborate with partners?

A. We have regular, structured communication and shared goals.

B. We communicate as needed, but not on a set schedule.

C. Communication is sporadic and unplanned.

D. We rarely or never communicate with partners.

5. Measurement & Success

How do you measure partnership success?

A. We track clear KPIs and review them regularly.

B. We look at results occasionally, but don't track them closely.

C. We don't have defined metrics for partnership success.

D. We don't measure partnership outcomes at all.

6. Technology & Tools

What tools do you use to manage partnerships?

A. We use dedicated partner management tools or platforms.

B. We use general tools (like spreadsheets or email).

C. We don't use any tools; it's all manual.

D. We don't manage partnerships.

7. Executive Support

How involved is your leadership in partnership efforts?

A. Leadership is actively involved and supportive.

B. Leadership is aware but not very involved.

C. Leadership is indifferent or uninvolved.

D. Leadership is unaware of partnership activities.

8. Ecosystem-Led Growth

How do you approach ecosystem-led growth (growing through networks of partners, integrations, and communities)?

A. Ecosystem-led growth is a core part of our strategy, with clear goals and active programs.

B. We participate in some ecosystem activities, but it's not a main focus.

C. We're interested in ecosystem-led growth but haven't started.

D. We don't consider ecosystem-led growth in our plans.

9. Cloud Platform Partnerships

How do you engage with major cloud platform partner programs (e.g., AWS, Microsoft, Google)?

A. We have active relationships and participate in co-sell and marketplace programs.

B. We have registered but don't fully engage or leverage these programs.

C. We're exploring options but haven't joined any programs yet.

D. We don't work with cloud platform partner programs.

10. Co-Sell Readiness

How prepared are you to co-sell with cloud platform partners?

A. We have co-sell ready solutions and a process for joint sales.

B. We have some co-sell experience but lack a repeatable process.

C. We're interested but haven't started co-selling.

D. We don't know what co-sell is or haven't considered it.

11. Marketplace Offerings

What is your status with cloud marketplaces (e.g., AWS Marketplace, Azure Marketplace)?

A. Our solutions are listed and we actively drive marketplace sales.

B. We're listed but don't see much activity or results.

C. We're working on getting listed.

D. We're not listed and haven't explored this.


How to Score

Count how many times you chose each letter (A, B, C, D).

Your Results

Mostly A's:
You have a strong partnership, ecosystem, and cloud foundation. You're well-positioned to grow your business through these channels. Let's talk about advanced strategies to unlock even more value.

Mostly B's:
You're on the right track, but there are gaps in consistency and process. A focused effort on formalizing your approach can drive better results. Let's discuss how to build on your momentum.

Mostly C's:
Your partnership, ecosystem, and cloud efforts are early-stage or reactive. Establishing clear processes and strategy will help you get more from your partnerships. I can help you put the right structure in place.

Mostly D's:
You're just getting started or haven't focused on partnerships, ecosystems, or cloud programs yet. There's a big opportunity to create value here. Let's connect to explore where to begin.

Mixed Results:
If you scored mostly A's or B's in the main partnership section but C's or D's in the cloud or ecosystem sections, you have a strong partnership base, but your cloud platform or ecosystem engagement lags behind. Let's work together to close that gap and unlock new growth channels.

Next Steps

Want a deeper analysis or help building your partnership, ecosystem, GTM, or cloud programs?

Reach Out & Learn More